“Sleep Like a Kid”

To celebrate May’s Better Sleep Month, the Better Sleep Council kicks off PR campaign to share sleep advice through the eyes of children.

This May, the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, is taking a renewed look at sleep — through the eyes of the world’s best sleepers — young children. The “Sleep Like a Kid” campaign is in honor of May’s Better Sleep Month and is part of the BSC’s ongoing mission to reinforce the importance of a good night’s sleep for children of all ages.

The lighthearted “Sleep Like a Kid” campaign will build on the idea that kids are famous for having an easier time falling asleep and staying asleep than their adult counterparts.

“When it comes to sleep, children do a much better job and have better bedtime habits than adults,” said Mary Helen Rogers, vice president of marketing and communications for ISPA. “We asked kids questions that adults typically ask themselves, like ‘Do you ever bring work to bed?’ and sillier questions, such as ‘How do you check for monsters under the bed?’ We really want to learn from these kids and maybe rediscover our younger selves by hearing their sleep advice. This campaign is designed to resonate with our core consumers while still engaging a broader audience with its humor and simple approach.”